when America's frontier seemed vast and endless, it must have seemed silly to worry about energy use. But that was in the days when the majority of the world’s oil was produced by the United States. The world has changed rapidly since then, and we are still coming to grips with how powerful an impact we can have on this planet and its surroundings. Our focus is to rethink the nasty little habits that we’ve so innocently adopted over that time.

Energy efficiency is the key. In the fight against climate change our goal is to bypass the legislative logjam and focus on our simple daily actions. In other words, get the most out of what we already have. Our campaign challenges the way people think of environmentalism while demonstrating creative and simple ways to use less energy.

There is so much we can do just by rethinking our habits. We leave computers and lights on unattended for hours every day. It’s rare to see a car in rush hour with even a single passenger.

How can we improve? Consider this. If every American house-hold turned off one 60-watt light bulb for two hours a day, it would remove 5,356,664 tons of carbon from the atmosphere annually, the equivalent of taking 1,046,114 cars off the road for one year. It would save over $545 million dollars in energy costs.

This site is your tool to make a concrete impact without drastically
changing the way you live your life. You’ll find that there is a common theme: simplicity and innovation in our daily lives. You don’t have to ride a mule to work.

 

Just do more with less.